ASOS, the British online fast-fashion and cosmetic retailer founded in London in 2000, died on February 20, 2026.
The company was aimed primarily at young adults and sold more than 850 brands, along with its own range of clothing and accessories. It shipped to all 196 countries from fulfilment centres in the United Kingdom, the United States and Europe.
Originally short for AsSeenOnScreen, ASOS began with clothing inspired by film and television before expanding into a broader online retailer with headquarters in Camden Town and offices in Berlin and Birmingham.
ASOS plc (/ˈeɪsɒs/ AY-soss) is a British online fast-fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.